Shopping for Wine: If You Love it, Buy it

If you’re an avid reader of lady magazines and blogs, you will recognize this frequent piece of shopping advice: don’t wait until the last minute before a big event to buy your super-special outfit. Desperation shopping rarely leads to good decision-making.

The same holds true for wine. One of the biggest differences I notice between the JV and the varsity wine drinker is that the former is much more likely to buy a wine just for a specific meal or occasion, whereas the latter picks up a bottle that interests her, whether or not she knows when or how or with whom she’ll drink it. To continue the fashion analogy, the same thinking that prompts someone to buy, say, a pair of crystal-studded pair of Giuseppe Zanotti platforms


with no clear idea of where she’ll wear them is what compels someone like me to buy a bottle of late-harvest Gewurztraminer here, a half case of Lambrusco there, and why not some Poire William while I’m at it? Just like the most fashionable person you know has the perfect outfit for everything from a summer BBQ to a night out with BeyoncĂ©, the hard-core wine lover has just the right thing to serve her finicky mother-in-law, as well as the ideal bottle for her too-cool-for-Cab sommelier friend. If you’re looking for New Year’s wine resolution guidance, I’d suggest you adopt a similar stance and do as the fashion mags dictate: if you love it and can afford it, buy it.

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