http://www.spinthebottleny.com/spin-the-blog/a-mixed-case-wine-news-round-up Wine classes and blog featuring tips, reviews, and outspoken advice to help you understand your own palate and find wines you love. Thu, 29 Jul 2010 14:01:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.spinthebottleny.com/spin-the-blog/a-mixed-case-wine-news-round-up/comment-page-1#comment-186 sasha Tue, 02 Feb 2010 03:52:36 +0000 http://www.spinthebottleny.com/?p=1025#comment-186 As long as there's an equivalent wine called "Jackass" or "Douchebag" I'm all for it! Seriously, I can see why this wine is successful -- it's a fun thing to buy for a girl's night, and the packaging is pretty awesome. I am very tired though of people (OK, men) talking about marketing to women like it's some obscure, occult practice. We make up half the population and we're not that hard to figure out. As long as there’s an equivalent wine called “Jackass” or “Douchebag” I’m all for it! Seriously, I can see why this wine is successful — it’s a fun thing to buy for a girl’s night, and the packaging is pretty awesome. I am very tired though of people (OK, men) talking about marketing to women like it’s some obscure, occult practice. We make up half the population and we’re not that hard to figure out.

]]> http://www.spinthebottleny.com/spin-the-blog/a-mixed-case-wine-news-round-up/comment-page-1#comment-185 Kimberly Tue, 02 Feb 2010 03:22:25 +0000 http://www.spinthebottleny.com/?p=1025#comment-185 There's a pretty good discussion of marketing wine to women over at the blog www.gonzogastronomy.com. I came across it last week and read it with great interest. As someone who works in a wine store, I can attest to the "Bitch" wine being an enormous hit with many consumers simply because of its label, and not at all about the wine inside. I'm thinking this is brilliant marketing and great for sales, but at the same time, really gimmicky, a little on the unsavory side. I'm sure we could get a good discussion going on what it means to call a wine "Bitch," but I'm not sure I want to go there! :) Does R Wines really want this wine to be known mostly for its label, and not the wine itself? That doesn't seem like a good long-term strategy, which is where the "gimmicky" thing comes in. Oh well, it sells the wine, and I guess at the end of the day, that's the idea. There’s a pretty good discussion of marketing wine to women over at the blog http://www.gonzogastronomy.com. I came across it last week and read it with great interest. As someone who works in a wine store, I can attest to the “Bitch” wine being an enormous hit with many consumers simply because of its label, and not at all about the wine inside. I’m thinking this is brilliant marketing and great for sales, but at the same time, really gimmicky, a little on the unsavory side. I’m sure we could get a good discussion going on what it means to call a wine “Bitch,” but I’m not sure I want to go there!
Does R Wines really want this wine to be known mostly for its label, and not the wine itself? That doesn’t seem like a good long-term strategy, which is where the “gimmicky” thing comes in. Oh well, it sells the wine, and I guess at the end of the day, that’s the idea.

]]>