Happy Bastille Day!

Happy Bastille Day!

As my regular STBNY readers (all 4 of you!) know, I’m a Francophile. To paraphrase Chico Escuela, France has been bery bery good to me. I’ve had a lot of great food and wine there over the years, and the French have welcomed me into their homes, restaurants, vineyards–hell, even their school system–with graciousness, good humor, and Frenchy charm. In this era of “small plates” and wearing jeans to four-star restaurants, let us turn to France to guard the sanctity of the appetizer-main course-dessert trinity and dressing like grown-ups for dinner.

France is at its best when it manages to combine this old school adherence to tradition and standards with open-mindedness and energy. I thought of this a few weeks ago when Anne-Victoire Monrozier, aka Miss Vicky, stormed our shores with bottles of her father’s fresh, elegant Fleurie in hand.

I enjoyed the wine, but what really struck me was her aptitude for “le marketing” — not something that comes easily to a lot of smaller French winemakers. She traveled from Walla to Napa to the Lower East Side to promote the wine and deployed a truly impressive social media blitz.¬†(Plus come on, how cute is this label?)

So Miss Vicky, I salute your embodiment of all my favorite French traits–and hope more and more of your compatriots follow your lead.

Santé!

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