Posts Tagged ‘Rarecat Wines

Would You Close A Deal with a Wine Called “Sassy Bitch”?

Serendipity is an amazing thing. I had just been thinking about how poorly the wine industry markets to women when friend/superflack Julie Ann Kodmur asked if I wanted to meet Sharon Kazan Harris. A Napa winemaker who had studied in Bordeaux, Harris also runs A Woman’s Palate, a wine education program for executive women. Like golf or fancy watches, wine is useful hobby for Lean-Inners in finance, law, tech and the like. While I wasn’t able to taste her small-production Chardonnays and Cabernet Sauvignon, we did talk at length about getting women more interested in wine — and getting the industry to notice.
A few highlights:

 

 

My conversation with Harris gave shape to some fuzzy questions that have been taking up way too much of my brain space lately. Is the wine industry so focused on millennials that it takes for granted the customers it already has (i.e., women)? When will marketers figure out that “on the nose” style of marketing to women (pink labels, the word “mommy” thrown around indiscriminately) is really unsophisticated? How do you get more women to buy fine wine? And are we really OK with stuff like this? Or these?

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